Guillaume Cuvelier began with an idea for a new vodka, that was affordable, appealed to better tasting vodka's like Stoli and Grey Goose, rather than Bowman's or Aristocrat, and also wanted a hip youung vibe to go along with the product. Several years went by before the product was purchased by Constellation who then employed Amalgamated Marketing to elloaborate on the elements needed to bring the product to life in the eyes of the consumers. The company who initialy developed Svedka, already had leaders in the food and beverage industries at the helm of the product's creation. They were aware of business analysis of vodka's on the market and what exactly the market was demanding at the time, as well as the future predictions of demand. Thus, came what is our present day product of Svedka. It is clear that market was satisfied by Svedka's developments. High ratings and awards presented to the product justify great marketing efforts, which were allowed by great product development.
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