Ch. 10 - Product Concept

As you can see from the pictures above and below, Svedka's product concepts are almost too simple.  So simple that Wine Enthusiast in 2010 rated Svedka #2 vodka behind Grey Goose.  As you can see Svedka falls into a simple catergory of vodka type alcohol with only a few choices of vodka to choose from, maybe less than 30 brands.  Svedka's vodkas are considered consumer products.  The product depth is 6 with the line consisting of regular vodka and favors of cherry, citron, Raspberry, Clementine, and Vanila.  The trademark of the company of course is it's name, Svedka.  Very little label advertising is done to the product itself.  The container is made of a stream like glass bottle with the name of the product, country of origin, and the flag of Sweden.  No warranties are associated with this product.  The Svedka product strays very little from the convention and does well as it aims at a younger, purchase powerful target market through emphesis on its price and sexy advertising.

www.svedka.com