Tuesday, April 26, 2011

Ch. 16 - Integrated Marketing Communications

Christopher St. - Sheridan Square Station

NYC

Continuous and diverse promotional strategy by Svedka insures it will not be soon forgotten - through communication modes of advertising to the masses, personal selling, and public relations.  Every chance the company gets, they pounce at the opportunity to emphasis the popularity of their product.  New York City buses, liquor store windows, phone booths, nightlife hot spots, major subway stations, billboards, and many more places are where you will find Svedka's ads drawing you in with seductive and controversial statements and images.

My favorite pre-game celebrity/model studded hotel below Canal St.

Speaks for itself


www.svedka.com

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