Ch. 8 - Segmenting and Target Markets

Svedka's target market can be narrowed down to young adult.  In segmenting this target, they've come up with demographics of 21-mid thirties, male and female, moderate to upper income levels, almost all ethnic backgrounds, and usual singles.  It's mainly isolated the marketing to several geographic locations of large metropolitan cities in the United States, i.e. New York City.  The diversity in these locations is immense and therefore allows Svedka the ability to reach and influence many different audiences, which in turn will give back to the company the maximum benefits of revenue and positive public relations.  To be specific it has been my experience that Svedka aims at a more liberal community with medium to laissez-fare ideas of the world.  An example would be the Svedka showing this ad campaign below in an conservative traditional part of the world such Bagdad.  In short, Svedka's marketing team had positioned their product in the correct place.  They have seen soaring sales and customers returning for their product.  What business could be happier?

www.svedka.com