Ch. 11 - Developing and Managing Products

Guillaume Cuvelier began with an idea for a new vodka, that was affordable, appealed to better tasting vodka's like Stoli and Grey Goose, rather than Bowman's or Aristocrat, and also wanted a hip youung vibe to go along with the product.  Several years went by before the product was purchased by Constellation who then employed Amalgamated Marketing to elloaborate on the elements needed to bring the product to life in the eyes of the consumers.  The company who initialy developed Svedka, already had leaders in the food and beverage industries at the helm of the product's creation.  They were aware of business analysis of vodka's on the market and what exactly the market was demanding at the time, as well as the future predictions of demand.  Thus, came what is our present day product of Svedka.  It is clear that market was satisfied by Svedka's developments.  High ratings and awards presented to the product justify great marketing efforts, which were allowed by great product development. 

http://www.svedka.com/

Ch. 16 - Integrated Marketing Communications

Christopher St. - Sheridan Square Station

NYC

Continuous and diverse promotional strategy by Svedka insures it will not be soon forgotten - through communication modes of advertising to the masses, personal selling, and public relations.  Every chance the company gets, they pounce at the opportunity to emphasis the popularity of their product.  New York City buses, liquor store windows, phone booths, nightlife hot spots, major subway stations, billboards, and many more places are where you will find Svedka's ads drawing you in with seductive and controversial statements and images.

My favorite pre-game celebrity/model studded hotel below Canal St.

Speaks for itself

www.svedka.com

Ch. 10 - Product Concept

As you can see from the pictures above and below, Svedka's product concepts are almost too simple.  So simple that Wine Enthusiast in 2010 rated Svedka #2 vodka behind Grey Goose.  As you can see Svedka falls into a simple catergory of vodka type alcohol with only a few choices of vodka to choose from, maybe less than 30 brands.  Svedka's vodkas are considered consumer products.  The product depth is 6 with the line consisting of regular vodka and favors of cherry, citron, Raspberry, Clementine, and Vanila.  The trademark of the company of course is it's name, Svedka.  Very little label advertising is done to the product itself.  The container is made of a stream like glass bottle with the name of the product, country of origin, and the flag of Sweden.  No warranties are associated with this product.  The Svedka product strays very little from the convention and does well as it aims at a younger, purchase powerful target market through emphesis on its price and sexy advertising.

www.svedka.com