Svedka's influence on their consumer's decision making encompasses many different factors that lead to the final decision, to buy or not to buy. First we exam the need/want factor of the vodka product Svedka offers. As you know vodka is more a luxury item. It is a neccesity of the F&B industry, but not so much for individual buyers making their factor a want one. With this stated, the buyer in either case still must be stimulated enough by Svedka to even be considered for a future purchase. That stimulation comes from past experiences, promotion and advertising by Svedka, and weighing disadvantages the benefits of their vodka over others'. For the target market wishes to affect, routine to limited decision making is needed for the purchase of their vodka. They are aiming to sell to a younger price savvy consumer, as their price selling price would suggest. In addition to the low cost of the vodka, the consumer is not willing to sacrifice pruduct quality and flavor which Svedka is able to accomodate. Furthermore, the consumers making the decision to purchase Svedka are coming from a range of classes. Mainly the middle class, but some from the lower class who wish to splurge, and very little from the upper class.
As you can see from Svedka's ads the seem to persuade the consumers into buying their product by creating an image, through their advertisment techniques, by playing on the customer's self image. The frequently show young, hip, sexy, models partying and having a good time while consuming vodka. They also play to men's misogynistic views that they too can have beautiful women around them when they consumer vodka. In addition, they also play to the gay-drum by creating homosexual friendly ads.
These are just a few factors that influence a consumer's decision making when it comes to Svedka and vodkas in general.
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