In the world of global marketing Svedka has adopted the Global Marketing Standardization, instinctively, by only producing one flavorless vodka, and very few flavored vodkas. This product area has very little leeway in change otherwise it would not be the same product. With this stated, Svedka does have to advertise accordingly to the market they are trying to penetrate. Currently Constellation is involved with the direct foreign investment with the Svedka manufacturing facility in Sweden. Althought a Swedish brand it is not considered an export method of business because the parent company is American based. In global promotion Svedka generally aims for the same demographics: age 21+, persons with moderate income, and an overall mainstream pop-culture.
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