Ch. 2 - Strategic Planning for Competitive Advantage

Since 2008 Svedka has had some exciting, racey, and eye-catching strategic plans for their vodka and I'm sure there is much more to come.  "Since no one owns the future," sky's the limit for this brand!  In the past, the company has employed several means of growing is brand.  No to long ago Svedka saw a product face lift into its new futuristic, sleek bottle/labeling design.  The effect was a more visually appealing bottle that looks good on any shelf, whether it be on the back bar or at Costco.  In addition to that major product facade makeover was a huge campaign in 2008 to ran alongside the Presidential Elections of 2008.  A huge success, Svedka was a sponser and host at over 800 politcal events where alcohol was poured during that election year.  Many ideas, marketing campaigns, and strategies are being lead by  veteran marketing guru Marina Hahn, which mostly focus on pop culture and hot nation wide topics like the war, and homosexuality.  Hahn, along side with the marketing department at Svedka, have created ads that are strategically placed in significant nightlife corridors, bus stations, bus sides, phone kiosks, and other large mainstream locations such as Times Square billboards.  New York City, Boston, Miami, Los Angeles, San Francisco, and San Diego are the main target cities.  These locations are prominate with adult entertainment, not pornography, but in the sense of nightlife, fun, frolic, dinning, dancing, drinking, and shopping.  All of which Svedka aims to encompass with its brand. 

http://www.svedka.com/