Friday, February 4, 2011

Ch.1 - Svedka's Mission Statement

Svedka's vodka products offer premium quality at smart  inexpensive prices.  "Cheap Chic" as the company's  motto states, puts the fun back into vodka.  Svedka's owners, the Constellation Wine Co., believe in being an avant garde leader in the old world of vodka, and transitioning towards the future.  These beliefs are, but not limited to, DRINKING RESPONSIBLY, efforts to discourage underage drinking, and returning positive energies to society.  The company is also a positive contributor to the environment and the community; it is recognized for its world wide wetland conservation dedication.  In 2009 a massive solar energy station was placed at a winery to conserve non re-newable resources.  The sustainability efforts of the company are vast ranging from natural farming to recycling to endangered wildlife conservation.  The company also donates large sums of money to organizations that promote health, education, and the arts.  Svedka's ethics and beliefs make it a positive leader in the worldwide community and will continue to do so in years to come.


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