During the not-so-long-ago recession, which I'm still sure that we're in, Svedka was introduced into the market. Since that time it has gained a significantly large amount of the market share in the alcholic beverage sector. The company's target consumer ranges from the Generation Y to Generation X to the Baby Boomers. Of course with current Federal laws that state the legal drinking age of 21 and above, anyone in Generation Y that is under 21 years of age is not a target consumer for the company. All these generations are part of the market target, because face it, a vast majority of people in the United States, and around the world like to enjoy alcholic beverages. They've been enjoying alchol for centuries! Younger person with an ever growing purchasing power are the main focus when it comes to targeting a specifc market. However, Svedka was introduced into a reccessed market, meaning items such as vodka are considered, more than before a reccession, a luxury item and not a necessity. Therefore the product was marketed as high quality vodka, but at a resonable price for today's price consciencious consumer. It's marketing envirnoment also consists of better known, and well established brands such as Grey Goose, Ablsolut, Belvedere, Skyy, Ketel One, and Stolichnaya which at the time had a leading edge. Nevertheless, Svedka has gained the upper hand and popularity, by creating a similar high quality vodka as its competitors with a mucher lower asking price.
As an ongoing effort to maintain Svedka as an ethical and social responsbile brand the parent company Constellation Wines states the follow; "Constellation's ability to integrate the Svedka Vodka business successfully and the continued strength of the relationships of the Svedka Vodka business with its employees, suppliers and customers." As claimed in previous blog posts Svedka is also donates various sums of money to the expansion in the fields of art, education, health, eco-system conservation, thus satisfying its ethical, legal, and philanthropic duties as a social resposibly entity. In addition, Constellation has recently changing it's own energy source to more eco-friendly systems by consuming wind and solar powered energy, returning and conserving water resources, and building environmentally friendly facilities.
Since 2008 Svedka has had some exciting, racey, and eye-catching strategic plans for their vodka and I'm sure there is much more to come. "Since no one owns the future," sky's the limit for this brand! In the past, the company has employed several means of growing is brand. No to long ago Svedka saw a product face lift into its new futuristic, sleek bottle/labeling design. The effect was a more visually appealing bottle that looks good on any shelf, whether it be on the back bar or at Costco. In addition to that major product facade makeover was a huge campaign in 2008 to ran alongside the Presidential Elections of 2008. A huge success, Svedka was a sponser and host at over 800 politcal events where alcohol was poured during that election year. Many ideas, marketing campaigns, and strategies are being lead by veteran marketing guru Marina Hahn, which mostly focus on pop culture and hot nation wide topics like the war, and homosexuality. Hahn, along side with the marketing department at Svedka, have created ads that are strategically placed in significant nightlife corridors, bus stations, bus sides, phone kiosks, and other large mainstream locations such as Times Square billboards. New York City, Boston, Miami, Los Angeles, San Francisco, and San Diego are the main target cities. These locations are prominate with adult entertainment, not pornography, but in the sense of nightlife, fun, frolic, dinning, dancing, drinking, and shopping. All of which Svedka aims to encompass with its brand.
Svedka's vodka products offer premium quality at smart inexpensive prices. "Cheap Chic" as the company's motto states, puts the fun back into vodka. Svedka's owners, the Constellation Wine Co., believe in being an avant garde leader in the old world of vodka, and transitioning towards the future. These beliefs are, but not limited to, DRINKING RESPONSIBLY, efforts to discourage underage drinking, and returning positive energies to society. The company is also a positive contributor to the environment and the community; it is recognized for its world wide wetland conservation dedication. In 2009 a massive solar energy station was placed at a winery to conserve non re-newable resources. The sustainability efforts of the company are vast ranging from natural farming to recycling to endangered wildlife conservation. The company also donates large sums of money to organizations that promote health, education, and the arts. Svedka's ethics and beliefs make it a positive leader in the worldwide community and will continue to do so in years to come.
Created and launched in 1998 by Guillaume Cuvelier, Svedka is now one of the world's fastesting growing vodkas. In 2007 Svedka was acquired from its European owners by the Constellation Wine company based in New York. However, Svedka is still manufactured in Sweden. Since its American debut in 2008, Svedka has risen to much acclaimed fame world wide. Svedka offers its original non flavored vodka as well as the flavors of; Citron, Clementine, Raspberry, and Vanilla. Svedka's current spokesman or should I say spokeswoman is the Svedka Fembot. A sex icon who you demands your attention! And boy does she get it. She claims that by the year 2033 "Svedka will be the #1 voted vodka in the world."
